As weight-loss treatment exploded, things quickly got crowded, confusing, and questionable. GoodRx saw the moment to set a clearer standard for the rollout of their new DTC meds.
When GLP-1 miracle cures start smelling like snake oil, people stop knowing who to trust on the weight-loss frontier. What they want is legit meds, fast access to care, and darn clear pricing.
We sent The Savings Wrangler and Dusty Pete back into the Wild West of meds to cut through the weight-loss nonsense and spotlight GoodRx’s more credible ‘scripts for whatever ails ya.
Launched across broadcast, streaming, digital, and social with :30s, :15s, and social-first content including the advice-column inspired Dear Wrangler series. The Wrangler and Pete appear in everyday moments, with everyday people, dealing with everyday conditions to help replace their confusion with no-nonsense guidance.
