Despite saving people billions on prescriptions, GoodRx was still misunderstood, and with competition rising, the company saw a chance to clarify its role in the category it helped create.
Trying to wrangle the medicine you need at a cost you can afford can often feel like the Wild West these days… but with fewer horses, longer lines and more fluorescent lighting.
We created a new brand platform starring a fearless new face: The Savings Wrangler and her sidekick Dusty Pete, here to tame the prescription frontier, marking GoodRx’s first brand campaign in three years.
We kicked off with national TV spots, backed by a flexible design system and custom handspun Western type that scaled across the entire brandscape from social and print to a bespoke website and a swag experience made for the med trail. We then rolled into Times Square with a full station takeover, covering every inch, and capped it off with a Savings Wrangler cameo on Good Morning America. Darn tootin’.
