Despite saving people billions on prescriptions, GoodRx was still misunderstood, and with competition rising, the company saw a chance to clarify its role in the category it helped create.

Trying to wrangle the medicine you need at a cost you can afford often feels like the Wild West these days… but with fewer horses, longer lines and more fluorescent lighting.

We created a new brand platform starring a fearless new face: The Savings Wrangler and her sidekick Dusty Pete, here to tame the prescription frontier everywhere from TV to Times Square.